SWOT Your Way To The Top

taught by Ericka Spradley

Course description

"I just finished listening to the "SWOT My Way To The Top"! Fantastic web course! I listened to it about 7x and plan to listen to it again.....This was short and sweet, straight to the point, powerful and brings clarity." 


Managing your career like a business is necessary in today’s competitive environment. Employers are attracted to those who possess an entrepreneurial spirit and of course, who also possess a keen sense of self-awareness to create value, make an impact and take the organization to the next level. Leveraging a SWOT Analysis to better understand what your Strengths, Weaknesses, Opportunities and Threats are will accelerate your ability to make PowHer Moves.

What is a SWOT Analysis?

SWOT Analysis is a framework used to evaluate a competitive position by identifying strengths, weaknesses, opportunities and threats. Specifically, SWOT Analysis is a foundational assessment model that measures what an individual or organization can and cannot do, and its potential opportunities and threats.

In this course, you can expect to examine your:

-Strengths: Internal attributes, expertise and resources that support your career success.

-Weaknesses: Internal attributes, limitations and skillsets that work against your career success.

-Opportunities: External factors you can capitalize on or use to your advantage.

-Threats: External factors that could jeopardize your career success.


You will complete your SWOT Analysis by answering a series of questions in each category throughout this course. The goal for completion isn’t efficiency, it’s effectiveness; it’s thoroughly assessing who you are as well as your environment so you can properly navigate and maximize your career.

NOTE: When you enroll in this course, you consent to receiving periodic emails relevant to career advancement.

Ericka Spradley
Ericka Spradley
Career Coach| Chief PowHer Officer

In her national career consulting firm, Ericka Spradley takes ambitious, mid-career women further faster by coaching them to interview flawlessly, manage their career and define professional success on their terms. Ericka’s encouraging feedback, positivity and thought-provoking questions affirm clients who are ready to ditch perfection, play bigger and make PowHer moves. 

She coaches women to:

  • Identify their next career move
  • Create a career strategy which includes interview mastery
  • Position themselves for a rewarding, successful career

In essence, Ericka helps clients take their career to the next level! 

To learn more, visit Ericka’s website: www.ErickaSpradley.com 

Course Curriculum

Welcome To Swot Your Way To The Top!!
01:04
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Next Steps
00:57
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