SWOT Your Way To The Top

taught by Ericka Spradley

Course description

"I just finished listening to the "SWOT My Way To The Top"! Fantastic web course! I listened to it about 7x and plan to listen to it again.....This was short and sweet, straight to the point, powerful and brings clarity."  

"Thank you for taking the time to record and edit this course. It provided me with some clear thinking points for understanding myself, and the company I work for. As I take time to answer the questions that are asked in the course, I will be heading over to your LinkedIn group to join in on the conversation. :) "


Managing your career like a business is necessary in today’s competitive environment. Employers are attracted to those who possess an entrepreneurial spirit and of course, who also possess a keen sense of self-awareness to create value, make an impact and take the organization to the next level. Leveraging a SWOT Analysis to better understand what your Strengths, Weaknesses, Opportunities and Threats are will accelerate your ability to make PowHer Moves.

What is a SWOT Analysis?

SWOT Analysis is a framework used to evaluate a competitive position by identifying strengths, weaknesses, opportunities and threats. Specifically, SWOT Analysis is a foundational assessment model that measures what an individual or organization can and cannot do, and its potential opportunities and threats.

In this course, you can expect to examine your:

-Strengths: Internal attributes, expertise and resources that support your career success.

-Weaknesses: Internal attributes, limitations and skillsets that work against your career success.

-Opportunities: External factors you can capitalize on or use to your advantage.

-Threats: External factors that could jeopardize your career success.


You will complete your SWOT Analysis by answering a series of questions in each category throughout this course. The goal for completion isn’t efficiency, it’s effectiveness; it’s thoroughly assessing who you are as well as your environment so you can properly navigate and maximize your career.

NOTE: When you enroll in this course, you consent to receiving periodic emails relevant to career advancement.

Ericka Spradley
Ericka Spradley
Career Coach| Chief PowHer Officer

In her national career consulting firm, Ericka Spradley takes ambitious, mid-career women further faster by coaching them to interview flawlessly, manage their career and define professional success on their terms. Ericka’s encouraging feedback, positivity and thought-provoking questions affirm clients who are ready to ditch perfection, play bigger and make PowHer moves. 

She coaches women to:

  • Identify their next career move
  • Create a career strategy which includes interview mastery
  • Position themselves for a rewarding, successful career

In essence, Ericka helps clients take their career to the next level! 

To learn more, visit Ericka’s website: www.ErickaSpradley.com 

Course Curriculum

Welcome To Swot Your Way To The Top!!
01:04
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Next Steps
00:57
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